Great design isn't about adding features—it's about removing friction.
For 24 years, I've built design teams and systems that deliver faster, scale further, and drive measurable impact by solving problems, not shipping features.
I care deeply about creating inclusive spaces where teams can do meaningful, impactful work.
One of my top strengths is to grow and guide design teams based on a foundation of authenticity, accountability, and trust.
As a Design Leader
Balancing strategy with hands-on craft, I create intuitive, scalable designs that not only deliver, they delight.
As a Lead Designer
Removing Hidden Constraints to Solve the Right Problems
I led a multi-disciplinary team to research, design, and launch a green-field case management system to improve usability, efficiency, and flexibility.
Redesigning a Failing App to Improve Usability
As a design team of 1, I rebranded and redesigned the original iteration of the app to create more intuitive workflows, directed product strategy and feature prioritization, and managed engineers through development.
It’s one thing to build a brilliant product.
The critical question should always be, “Is it the right product?”
How I can help
-
Conduct quantitative & qualitative research to better understand market opportunities & gaps
Lead stakeholder interviews & workshops to define business goals & create a North Star
Facilitate design sprints & rapid product validation to quickly determine which ideas are the most viable
Create roadmaps & feature prioritization to achieve short- and long-term milestones
-
Hire, mentor, & inspire designers, providing growth opportunities at every level
Drive enterprise-wide culture of human-centered design
Establish design principles, processes, & best practices
Create & maintain design standards across the organization
Define how the design team operates to drive effectiveness and productivity
-
Conduct user interviews & generative & evaluative research
Create personas & journey maps
Build mental models & user flows
Evaluate customer data to drive decision-making
-
Partner with product & engineering teams to launch intuitive experiences that exceed user and business needs
Communicate design rationale using storytelling & data
Build flexible design systems that scale
Create wireframes, information architectures, and visual designs for simple, beautiful interfaces
Define content strategy & write plain language copy that connects with users