Design leader. Systems thinker. Storyteller.
I transform complexity into clarity, build resilient teams, create scalable systems, and deliver human-centered products that impact millions.
I care deeply about creating inclusive spaces where teams can do meaningful, impactful work.
One of my top strengths is to grow and guide design teams based on a foundation of authenticity, accountability, and trust.
As a Design Leader
Balancing strategy with hands-on craft, I create intuitive, scalable designs that not only deliver, they delight.
As a Lead Designer
It’s one thing to build a brilliant product.
The critical question should always be, “Is it the right product?”
How I can help
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Conduct quantitative & qualitative research to better understand market opportunities & gaps
Lead stakeholder interviews & workshops to define business goals & create a North Star
Facilitate design sprints & rapid product validation to quickly determine which ideas are the most viable
Create roadmaps & feature prioritization to achieve short- and long-term milestones
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Hire, mentor, & inspire designers, providing growth opportunities at every level
Drive enterprise-wide culture of human-centered design
Establish design principles, processes, & best practices
Create & maintain design standards across the organization
Define how the design team operates to drive effectiveness and productivity
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Conduct user interviews & generative & evaluative research
Create personas & journey maps
Build mental models & user flows
Evaluate customer data to drive decision-making
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Partner with product & engineering teams to launch intuitive experiences that exceed user and business needs
Communicate design rationale using storytelling & data
Build flexible design systems that scale
Create wireframes, information architectures, and visual designs for simple, beautiful interfaces
Define content strategy & write plain language copy that connects with users