We can make the world better, easier, & more accessible.

One digital interaction at a time.

Hi, I’m Natalie (she/her), an executive-level design leader with over 20 years of experience building and scaling design teams, pioneering agile UX practices, and helping companies tackle their toughest challenges through accessible design solutions.

I help companies build better, bolder UX teams
by helping designers build better, bolder products. 

As a design leader

One of my top strengths is to grow and guide design teams based on a foundation of transparency, accountability, and a genuine investment in their success. I’m known for a unique leadership style that blends empathetic coaching with honest feedback to help designers excel in an environment where they feel both cared for and challenged.   

As a lead designer

Blending a talent for strategy, research, and design, I create elegant, usable solutions that not only deliver, they delight. My strengths are facilitating conversations with users and stakeholders to solve complex problems that meet user and business needs while driving a cross-functional team forward in a collaborative manner to bring that vision to life.

“She always had fresh, creative ideas on how to solve our users’ problems, and the project was a success largely due to her leadership and vision.”
— Jessica Frase Marine, Esq., Product Manager, GSA
“Working with Natalie changed the way I approach design projects and the world. ”
— Kristen Lohman, UX designer (18F)

It’s one thing to build a brilliant product. 

The critical question should always be, “Is it the right product?”

How I can help

    • Conduct quantitative & qualitative research to better understand market opportunities & gaps

    • Lead stakeholder interviews & workshops to define business goals & create a North Star

    • Facilitate design sprints & rapid product validation to quickly determine which ideas are the most viable

    • Create roadmaps & feature prioritization to achieve short- and long-term milestones

    • Hire, mentor, & inspire designers, providing growth opportunities at every level

    • Drive enterprise-wide culture of human-centered design

    • Establish design principles, processes, & best practices

    • Create & maintain design standards across the organization

    • Define how the design team operates to drive effectiveness and productivity

    • Conduct user interviews & generative & evaluative research

    • Create personas & journey maps

    • Build mental models & user flows

    • Evaluate customer data to drive decision-making

    • Partner with product & engineering teams to launch intuitive experiences that exceed user and business needs

    • Communicate design rationale using storytelling & data

    • Build flexible design systems that scale

    • Create wireframes, information architectures, and visual designs for simple, beautiful interfaces

    • Define content strategy & write plain language copy that connects with users